Entries by NIcholas Constantinou

Who’s doing Omni-channel retailing well?

Omni-Channel Retailing We read a lot about omni-channel retailing in 2014 but is 2015 the ‘year that omni-channel comes of age’? What is omni-channel retailing? In its purest form it means reaching customers with a seamless experience regardless of channel, device or location. Shifting to an omni-channel approach requires a huge leap. This disruption to […]

Facebook launches dynamic product ads

Facebook recently launched their dynamic product ads. Dynamic Product ads are a new type of ad specifically designed for retailers and enable them to promote their entire product catalogue to the Facebook audience. The ads look the same as the current image ads on Facebook. They also appear in the same place, in the news […]

Successfully Displaying your Products on 3rd party websites

For most retailers, promoting your products on 3rd party websites is a necessary demand generation tool. Find it, and they will come! But the reality is that making your products searchable and attractive vs. the competition is easier said than done. The quantity and quality of your leads are heavily reliant on the quality of […]

The importance of API’s in scaling e-commerce

Whether it is marketplaces like eBay, Amazon, Rakuten and Lazada or ecommerce platforms like Shopify, Magento, WooCommerce and BigCommerce; all offer an API to integrate into their services. But why are APIs so important? An API is a way for two systems to communicate with each other to access each others services and data. A […]

Marketplaces as a platform to increase your sales

As we draw to the end of another year, those of you retailing online will be thinking about the path forward for 2016 and the best Return on Investment (ROI) for you. If you’ve not done so already, listing your products on marketing platforms can be a good way to test your market both in […]

Cresco Data Seminar – Simplifying eCommerce

Improve productivity, sales and efficiency with eBay Attendees came from a variety of backgrounds – start-ups, established eCommerce companies, agencies, marketing and IT amongst others. The focus of the seminar was to help companies identifying ways in which to improve productivity, efficiency and sales in the months and years ahead. eBay demonstrated how using online market […]

Case Study: MAMADOO

Mamadoo Multi-channel marketing automation increases eCommerce revenues by over 90%!                           Mamadoo is an Australia based Shopping destination for Super-Mums and Bubs! Mamadoo brings together multiple shops for mums and children into one website, giving mums a one-stop destination to choose a wide range of […]

Instagram launches dynamic ads!

Boost your sales via Instagram Double the engagement and brand awareness with Instagram ads! Instagram the leading mobile app, and photo and video sharing network has now turned on dynamic ads. This dynamic remarketing feature allows you to promote the right products to the right person at the right time. When someone visits your website […]

Why dirty product data will cost millions in revenue

As the e-commerce war in Southeast Asia heats up between platforms like ‘Alizada’, Pomelo and Zalora, brands hosted across these online malls have a challenge of their own. They might be sitting at the front door of a market with the highest mobile penetration in the world, but the window shopping needs to be made […]