5 Ways to Boost Online Visibility Using Google

Are you looking to increase your brand’s online visibility? If you want to reach a bigger audience and increase your sales, your products need to be visible online. One of the many ways to increase exposure of your business is through search-engine optimization. You need to analyze what people are looking for on Google and […]

Amazon Australia is launching soon. The big marketplace change down under

What should sellers be aware of? Amazon will potentially take a big bite of the retail market in Australia – a AU$12 billion big bite, based on an estimation some retailers are starting to get concerned about the market change. One way in which Amazon will probably take a percentage of e-commerce businesses is by […]

Cresco Data and Muzaara partnership means more returns on your investment!

It’s now easier to create effective advertising campaigns on Google and Facebook than ever before for CrescoData’s eCommerce clients, thanks to a new partnership with Muzaara. Muzaara uses an intelligent algorithm to improve the retailer’s return on investment, and, now they have partnered with us here at CrescoData, there will be more opportunity than ever […]

Lazada is up to the challenge.

woman with credit card and smart phone

Opinion: Marketplaces are the new search engines in Southeast Asia

Ecommerce in Southeast Asia (SEA) is heating up. Google Shopping Ads recently launched in Singapore, with plans to expand across the region. Amazon is similarly making headlines for an upcoming regional launch and new advertising solutions. Alibaba is also already in the market, with its latest move of putting 400,000 products on Lazada through Taobao Collection.

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What are Google Shopping Ads?

Google Shopping ads are ads that include richer product information such as product image, description, price, promotion and merchant name. They offer a richer ad experience resonating well with shoppers resulting in highly qualified clicks. They also include a direct click to purchase.

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Solutions to the biggest e-commerce headaches in Southeast Asia

Swiping to shop is second nature for Southeast Asia’s growing number of mobile-centric consumers. In fact, the lucrative market is projected to surpass US$25 billion in growth by 2020, according to eMarketer.ecommerce-challenges

Despite being slated as the new growth frontier for e-commerce, Southeast Asia faces challenges unseen in any other major region. In mature common markets like the United States and Northern Europe, you can log onto Amazon or search Google and instantly access 90% of the region. But in order to sell across Southeast Asia’s borders, retailers need to be converting product data and currency from Peso, Baht, Dong, and Rupiah, while translating Mandarin, Vietnamese, Bahasa or other languages. The challenge is incomparable to other markets.

Smooth scaling isn’t just a matter of moving a store online; it’s about being agile enough to move at the speed of the consumer and being reactive and proactive to every whim.

Here are some major roadblocks to conquering Southeast Asia and what you can do about them.

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How Southeast Asian ecommerce companies should brace themselves for Singles Day

Mobilised and motivated by Alibaba, China’s Single’s Day (11.11) shopping frenzy is spreading to Southeast Asia this year. In 2015, the 11.11th drove US $14.3 billion in online sales in China. In comparison, Black Friday and Cyber Monday combined, sold a mere $5.8 billion in the United States.

Whether you are a merchant, reseller or marketplace, here are some tips that can help maximise returns on the busiest sales day of the year:

 1. Partner uppartnership

Stick to what you’re good at. There is no way one platform or merchant can do everything. Take Lazada for example. During key sales periods last year, the company saw its revenue uplift by six times on November 11 and December 12. Not to mention, there was a 55% spike in orders on Black Friday and a 45%.

Due to the growing consumer base, the company has changed approach over the years. Instead of trying to do everything in-house, the platform has moved to a partnership model of eBay and Amazon to work with specialist partners who can help everything from creating content, recommending photographers, to fulfilment and logistics partners. Spend on partnerships that exist to do all the heavy lifting for you.

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Why dirty product data will cost millions in revenue

As the e-commerce war in Southeast Asia heats up between platforms like ‘Alizada’, Pomelo and Zalora, brands hosted across these online malls have a challenge of their own. They might be sitting at the front door of a market with the highest mobile penetration in the world, but the window shopping needs to be made easy.product-data

In the brick and mortar world, that means pulling a SS/17 pencil skirt over a mannequin. In the online market with millions of customers actively hunting for products in real time, this equates to clean product descriptions, data mapping and synchronisation anywhere the product is displayed live. If this type of information is inconsistent or logged incorrectly — also known as ‘dirty data’ — customers won’t
be able to find the item and they will move on. In fact, an optimised product detail page is the new content marketing since clean data improves search rankings.
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