Entries by Anna

Successfully Displaying your Products on 3rd party websites

For most retailers, promoting your products on 3rd party websites is a necessary demand generation tool. Find it, and they will come! But the reality is that making your products searchable and attractive vs. the competition is easier said than done. The quantity and quality of your leads are heavily reliant on the quality of […]

Facebook launches dynamic product ads

Facebook recently launched their dynamic product ads. Dynamic Product ads are a new type of ad specifically designed for retailers and enable them to promote their entire product catalogue to the Facebook audience. The ads look the same as the current image ads on Facebook. They also appear in the same place, in the news […]

Who’s doing Omni-channel retailing well?

Omni-Channel Retailing We read a lot about omni-channel retailing in 2014 but is 2015 the ‘year that omni-channel comes of age’? What is omni-channel retailing? In its purest form it means reaching customers with a seamless experience regardless of channel, device or location. Shifting to an omni-channel approach requires a huge leap. This disruption to […]