Entries by Anna

Opinion: Marketplaces are the new search engines in Southeast Asia

Ecommerce in Southeast Asia (SEA) is heating up. Google Shopping Ads recently launched in Singapore, with plans to expand across the region. Amazon is similarly making headlines for an upcoming regional launch and new advertising solutions. Alibaba is also already in the market, with its latest move of putting 400,000 products on Lazada through Taobao Collection.

What are Google Shopping Ads?

Google Shopping ads are ads that include richer product information such as product image, description, price, promotion and merchant name. They offer a richer ad experience resonating well with shoppers resulting in highly qualified clicks. They also include a direct click to purchase.

Solutions to the biggest e-commerce headaches in Southeast Asia

Swiping to shop is second nature for Southeast Asia’s growing number of mobile-centric consumers. In fact, the lucrative market is projected to surpass US$25 billion in growth by 2020, according to eMarketer. Despite being slated as the new growth frontier for e-commerce, Southeast Asia faces challenges unseen in any other major region. In mature common […]

How Southeast Asian ecommerce companies should brace themselves for Singles Day

Mobilised and motivated by Alibaba, China’s Single’s Day (11.11) shopping frenzy is spreading to Southeast Asia this year. In 2015, the 11.11th drove US $14.3 billion in online sales in China. In comparison, Black Friday and Cyber Monday combined, sold a mere $5.8 billion in the United States. Whether you are a merchant, reseller or […]

Why dirty product data will cost millions in revenue

As the e-commerce war in Southeast Asia heats up between platforms like ‘Alizada’, Pomelo and Zalora, brands hosted across these online malls have a challenge of their own. They might be sitting at the front door of a market with the highest mobile penetration in the world, but the window shopping needs to be made […]

Instagram launches dynamic ads!

Boost your sales via Instagram Double the engagement and brand awareness with Instagram ads! Instagram the leading mobile app, and photo and video sharing network has now turned on dynamic ads. This dynamic remarketing feature allows you to promote the right products to the right person at the right time. When someone visits your website […]

Case Study: MAMADOO

Mamadoo Multi-channel marketing automation increases eCommerce revenues by over 90%!                           Mamadoo is an Australia based Shopping destination for Super-Mums and Bubs! Mamadoo brings together multiple shops for mums and children into one website, giving mums a one-stop destination to choose a wide range of […]

Cresco Data Seminar – Simplifying eCommerce

Improve productivity, sales and efficiency with eBay Attendees came from a variety of backgrounds – start-ups, established eCommerce companies, agencies, marketing and IT amongst others. The focus of the seminar was to help companies identifying ways in which to improve productivity, efficiency and sales in the months and years ahead. eBay demonstrated how using online market […]

Marketplaces as a platform to increase your sales

As we draw to the end of another year, those of you retailing online will be thinking about the path forward for 2016 and the best Return on Investment (ROI) for you. If you’ve not done so already, listing your products on marketing platforms can be a good way to test your market both in […]

The importance of API’s in scaling e-commerce

Whether it is marketplaces like eBay, Amazon, Rakuten and Lazada or ecommerce platforms like Shopify, Magento, WooCommerce and BigCommerce; all offer an API to integrate into their services. But why are APIs so important? An API is a way for two systems to communicate with each other to access each others services and data. A […]