Facebook launches dynamic product ads

Facebook recently launched their dynamic product ads. Dynamic Product ads are a new type of ad specifically designed for retailers and enable them to promote their entire product catalogue to the Facebook audience.

The ads look the same as the current image ads on Facebook. They also appear in the same place, in the news feed and on the right hand side. The difference lies in the set up. The ads are feed based and rather than having to create individual product ads, the new programme generates ads for your entire inventory based on a dynamic template. Facebook will automatically draw the relevant product information from your product data feed to dynamically service ads to specific audiences. If your products are marked out of stock in your feed they will not be displayed.

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