Who’s doing Omni-channel retailing well?

Omni-Channel Retailing

omni-channel-MarketingWe read a lot about omni-channel retailing in 2014 but is 2015 the ‘year that omni-channel comes of age’?

What is omni-channel retailing? In its purest form it means reaching customers with a seamless experience regardless of channel, device or location.

Shifting to an omni-channel approach requires a huge leap. This disruption to the retailing world requires rethinking the customer retail experience from scratch.

One of the keys to success is a ubiquitous experience across all of the channels. This requires a huge investment and structural change to enable communication and data to flow seamlessly between IT, marketing and sales.
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